Chaos vs Confidence

Scaling with Shopify

Look in on two candid 30-minute conversations between the co-founders of OneStock and fusefabric on scaling commerce across channels and markets, without losing control.

Part One
The Art of Reaching New Customers

Date: Thursday 26th February
Time: 13.30 – 14.00 GMT / 14.30 – 15.00 CET / 08:30 - 09:00 EST

Expand into new markets. Open new sales channels. Reach customers at scale.

In just 30 minutes, learn how Shopify + OneStock, powered by fusefabric’s enterprise Shopify expertise, enables confident, scalable growth without backend chaos.

Highlights include:

  • How to unlock new sales channels while keeping operations under control

  • International expansion: multi-country stock, local currency, cross-border fulfilment

  • Reducing abandoned baskets, increasing order value, and improving Google rankings

  • Avoiding common pitfalls with intelligent orchestration and unified inventory

  • See how enterprise brands like Dune, Flying Tiger Copenhagen and Boden scaled without breaking their operations.

Part Two
The Discipline of Keeping your Promises

Date: Thursday 12th March
Time: 13.30 – 14.00 GMT / 14.30 – 15.00 CET / 08:30 - 09:00 EST

Growth means nothing if promises break.

Broken promises cost businesses, learn how to consistently deliver on every order and keep customers happy.

Highlights include:

  • How to prevent broken promises caused by stock errors, latency, or overcommitment.

  • Omnichannel fulfilment: click & collect, ship-from-store, returns, and order routing.

  • Real-time unified inventory and orchestration for seamless customer experience.

  • Why a strong operational backbone is the secret to sustainable growth

  • Hear how Flying Tiger Copenhagen, Dune and Boden deliver reliable click & collect, ship-from-store and returns without operational firefighting.

The Speakers

PJ Jassal

Co-founder & COO, fusefabric

PJ Jassal is the co-founder and COO of fusefabric, a leading enterprise Shopify Platinum Partner helping complex retailers simplify their commerce architectures and scale with confidence. With deep experience across enterprise eCommerce, integrations, and platform transformation, PJ combines hands-on technical expertise with a practical, execution-focused approach to solving the challenges of modern retail at scale.

Co-founder & CEO, OneStock

Romulus Grigoras

Romulus Grigoras is the CEO and co-founder of OneStock, a pioneering Order Management System (OMS) designed to empower retailers with seamless, unified commerce capabilities. With over two decades of experience in the tech and retail industries, Romulus combines deep technical expertise with a visionary approach to solving omnichannel challenges at scale.

Why Attend

Minimal time with maximum value

Each session is just 30 minutes, designed to deliver focused insight without pulling you away from your day.

A true co-founder to
co-founder conversation

A fly-on-the-wall discussion between Romulus Grigoras (OneStock) and PJ Jassal (fusefabric), sharing unfiltered perspectives from the front line of commerce technology.

Real stories from real enterprise transformations

Candid, experience-driven insights drawn from large-scale Shopify programmes - what worked, what didn’t, and what they’d do differently.

Ideas you can act on immediately

Practical takeaways and inspiration you can apply directly to your own operations, architecture, and customer experience.

Key Themes

  • How to scale Shopify without losing control

    Learn how enterprise brands combine Shopify’s agility with OneStock’s order orchestration and fusefabric’s architecture expertise to grow without backend fragility.

  • How unified inventory unlocks confident growth

    See how OneStock’s real-time stock logic removes latency and overcommitment, giving Shopify a reliable operational backbone.

  • How to add new channels without adding chaos

    Discover how fusefabric designs architectures where Shopify storefronts, marketplaces, and new channels scale cleanly through orchestration, not bolt-ons.

  • How to protect conversion, AOV, and SEO as demand grows

    Understand why accurate availability and stable delivery promises improve checkout confidence, reduce abandonment, and strengthen search performance.

  • How to expand internationally without operational risk

    Learn how Shopify storefronts, OneStock’s distributed inventory, and fusefabric’s integration approach support multi-country stock, cross-border fulfilment, and margin control.

  • How orchestration replaces firefighting

    See how intelligent order routing decides what to sell, where to fulfil from, and whether a promise can be kept, before it reaches the customer.

  • How next-gen channels stay promise-safe

    Explore how marketplaces, social commerce, and AI-driven shopping demand real-time inventory, and how fusefabric, Shopify and OneStock make those channels safe to scale.

  • How to move from fragmented systems to one operational brain

    Learn how brands replace app sprawl and manual exceptions with a unified Shopify, OneStock, and fusefabric architecture built for sustained growth.

Privacy Notice

By registering for this event, you consent to receive further communications from us and our partners. Your contact details will only be shared with relevant parties to enhance your experience. You can read fusefabric's privacy policy, and OneStock’s privacy policy.