Inside fusefabric: Europe's Largest Shopify Enterprise Partner
If you're evaluating who delivers enterprise Shopify transformations well, the credentials are a reasonable place to start. But they only tell you what a partner can do, not how they'll behave for the years you're working together.
Four things explain who we are on both counts: our credentials on paper, how we got here, what we actually value day to day, and where we're headed next.
The credentials
We're Shopify's largest partner in Europe for enterprise clients. In practice, that means our business is built around the largest opportunities that come to Shopify, working with some of the largest merchants globally rather than treating enterprise as one segment among many.
We're fully remote, based mainly in the UK with team members across Europe. That structure has enabled us to hire exceptional talent without being constrained to a single city or country. Our headcount is over 85, and we hold ISO 27001 accreditation, the information security management standard enterprise procurement and legal teams specifically look for before they'll sign off on a vendor handling sensitive commercial and customer data.
We also hold Shopify Platinum Partner status, placing us in Shopify's top classification tier by capability. With that comes access to the best and largest opportunities Shopify has to offer.
None of that is interesting in isolation. Every agency lists its accreditations. What matters is what it is evidence of: a business built specifically for the demands of enterprise engagements, security, scale, governance, rather than a smaller-merchant agency stretching to cover bigger clients.
How we got here
The more telling part of our story is the growth path, not the current headcount.
The people who built fusefabric have spent their careers inside large, complex retail organisations, and have personally been through the process of scaling enterprise operations from the inside. As PJ Jassal, our Co-Founder and COO, puts it, that means the operational challenge our clients are trying to solve isn't abstract to the people advising them on it.
That perspective has shaped how we've invested internally: leadership training across the team, senior hires brought in ahead of need rather than in reaction to it, and continuous investment specifically aimed at making sure our team can meet challenges before they arrive.
The other half of our growth story is our relationship with Shopify itself. We've focused on large clients and large opportunities since we were founded, working side by side with Shopify's enterprise teams from early on, before Shopify's own enterprise ambitions were as visible as they are today.
That's not a coincidence. Both our co-founders came up through CTO roles at major retail organisations before founding fusefabric. Simon Hamblin was CTO at ASOS and later at Emirates, and PJ Jassal was also in CTO positions. Betting on Shopify's enterprise trajectory early was a bet made with direct operator experience of what large retailers needed from a platform, not a hunch. Riding that wave alongside Shopify as it built out its enterprise capability has been a contributor to our own growth.
What we actually value
Our credentials and growth explain our capability. Our values explain what a multi-month, high-stakes engagement feels like from the client's side. This is where we try to be explicit rather than vague.
Partnering comes first. Our intent is a genuinely non-transactional relationship, one team delivering together rather than a client and a vendor working either side of a contract.
Alongside that sits a deliberately positive approach to problem-solving. Enterprise transformation surfaces hard, unexpected problems constantly, and it's easy for a delivery team to default to "that's too difficult" at the first real obstacle. The expectation we set internally is the opposite: bring positivity to the table when a problem shows up, rather than a list of reasons it can't be solved.
Underneath both, PJ Jassal points to something simpler: we like the industry and the technology, and that passion is something we've deliberately tried to instil through the teams our clients work with day to day, not just at leadership level.
Values statements are easy to write and hard to verify from the outside. We think they're worth stating plainly precisely because they're the thing a prospective client should probe in reference calls.
Where we're headed for the rest of 2026
Our near-term trajectory is continued growth on a sustainable footing, working with an expanding roster of enterprise merchants.
The more interesting shift is a structural one. We're moving from a pure services model into building products, launching offerings built specifically to serve the needs of merchants running on Shopify, with AI playing a role both in how some of those products are built and in what they do for merchants.
That's an evolution for an agency-shaped business to make, and it says something about our direction. A services partner extracts value primarily from billable hours. A partner building products alongside its services work has a stake in the platform's future beyond any single client engagement, and that's the position we're building towards.
Why this matters together
None of these four things, our credentials, our growth story, our values, our product direction, mean much in isolation. Together they answer the question an enterprise buyer is asking when they evaluate a delivery partner: not just "can this team build what we need," but "will this team still be the right partner eighteen months into a transformation, when the easy problems are gone and only the hard ones are left."
That's the foundation Enterprise at Speed is built on. Speed only holds up over a long engagement if the partner behind it has the security posture, the growth discipline, and the values to match the pace. That's the case we're making for ourselves.
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