Omnichannel Retailing: Buy Online, Return in Store with Shopify
Commerce Trend Adrienne Fusefabric Commerce Trend Adrienne Fusefabric

Omnichannel Retailing: Buy Online, Return in Store with Shopify

In the rapidly changing world of retail, the concept of "buy online, return in-store" (BORIS) is becoming a popular strategy that combines digital and physical shopping. This approach enables customers to purchase products online and then conveniently return them at a physical store, providing several benefits for both retailers and consumers. According to the National Retail Federation, retailers face $166 million in returns for every $1 billion in sales, and online shopping is a significant contributor to high return rates.

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