Boden Case Study
Chapter 1: Introduction – Fashioning the Future of Global eCommerce
Boden, a British fashion brand with a loyal global customer base, has long been known for its distinctive style and commitment to quality and the environment. But behind the scenes, its digital infrastructure was beginning to show its age. The company’s legacy tech stack, once a tailored solution to support its growth, had become a barrier to innovation and agility.
fusefabric is Europe’s leading Enterprise Shopify Partner, trusted by some of the world’s most innovative retailers to deliver scalable, high-performance eCommerce solutions. Founded by two former CTOs, fusefabric combines deep technical expertise with real-world retail experience to help brands navigate complex digital transformations. From technical strategy and platform development to systems integration and optimisation.
“We were spending all our time and energy building basic eCommerce functionality, we weren’t innovating, we were just trying to keep up.”
The Turning Point
The need for transformation wasn’t sparked by a single event, but rather a growing realisation that Boden’s technology was no longer fit for purpose. Releases were slow, even minor changes required months of work, and the cost of maintaining bespoke systems was escalating. The business was investing heavily in development yet struggling to deliver differentiated customer experiences.
Internally, Boden recognised that to stay competitive they needed to improve their ability to move faster and scale smarter. The objective was clear: replatform to a modern system that could support global growth and allow teams to focus on innovation.
“We needed to stop customising platforms to fit our business. Instead, we had to start adapting our business to fit scalable, best-in-class platforms”
Risks and Ambitions
The decision to replatform came with significant risks. Boden’s operations were intertwined with its legacy systems, and the scale of the migration was daunting. There were concerns about business continuity, data migration, and the potential impact on customer experience. But the vision was clear: a leaner, faster, more agile Boden, built on a foundation that could evolve with the market.
Enter fusefabric
From the outset, fusefabric positioned itself not as an agency, but as a partner. Their first impression of Boden’s tech landscape was one of complexity, an enterprise-scale business operating with SME-era tooling, held together by years of custom development.
“Our role was to help Boden simplify, we challenged them to rethink what was essential and helped them align around a platform-first mindset”
fusefabric’s approach included transparency, collaboration, and pragmatism. They brought deep eCommerce experience, a clear understanding of enterprise retail, and a willingness to challenge assumptions. This expertise was rooted in the company’s co-founders, former CTOs with decades of experience across the full eCommerce lifecycle. From day one, fusefabric worked alongside Boden to create a roadmap that balanced ambition with realism.
Chapter 2: Breaking the Monolith – Why Legacy Systems Had to Go
For years, Boden’s digital infrastructure had been a patchwork of bespoke systems and best-of-breed tools, stitched together to meet the evolving needs of a growing global brand. While this architecture had served its purpose in the early stages of Boden’s digital journey, it eventually became a source of friction, technical debt, and operational drag.
“Nothing was out-of-the-box. Even the most basic eCommerce functionality had to be built from scratch.””
Pain Points in the Legacy Stack
The limitations of Boden’s legacy infrastructure were felt across every part of the business. Releases were slow and resource-intensive. Even with agile processes, delivering a new product detail page (PDP) could take up to three months.
eCommerce operations were another challenge. It required training for a new starter to learn how to build the content on the websites and there was no drag and drop features to easily create new experiences on existing pages.
“We had great tooling for the business, but it hampered our ability to change the customer experience.”
The Cost of Staying vs Migrating
Internally, Boden debated the cost of maintaining the monolith versus the risk of migrating. The legacy systems were deeply embedded in business operations, and the idea of replacing them was daunting. But the opportunity cost of staying put was growing. Innovation was stalled, team sizes were bloated, and the business was spending more time maintaining infrastructure than delivering value to customers.
Ultimately, the decision to migrate was framed not just as a technical upgrade, but as a strategic imperative. Boden needed to become more agile and reduce operational overhead.
Unpicking the Monolith – fusefabric’s Role
For fusefabric, the challenge was clear: unpick years of custom development without disrupting business continuity. Their first impression of Boden’s architecture was one of complexity, an enterprise-scale business operating with SME-era tooling.
fusefabric supported Boden in assessing the true cost of maintaining the monolith, not just in terms of licensing and infrastructure, but in lost agility, delayed releases, and missed opportunities. Their approach combined technical expertise with strategic guidance, helping Boden make informed decisions about what to keep, what to discard, and what to rebuild.
“We had to help Boden simplify, and that meant challenging assumptions, identifying what was truly essential, and designing a migration path that was both ambitious and achievable.”
“The value isn’t in running a platform. It’s in building the brand. That’s where your focus should be.”
Chapter 3: The Platform Mindset Shift
For years, Boden’s digital ecosystem was a carefully curated blend of in-house systems and best-of-breed platforms. This approach gave the business control and flexibility, but at a cost. Over time, the complexity of maintaining and integrating these systems began to outweigh the benefits. Releases slowed, innovation stalled, and the business found itself investing heavily in infrastructure rather than customer experience.
“We were building everything from scratch, even the basics, it was agile in theory, but in practice, it took months to deliver anything new.”
Why Now?
The decision to move away from custom-built systems wasn’t taken lightly. Boden had long prided itself on tailoring technology to its unique needs. But as the business scaled, the limitations of this approach became clear. The fragmented architecture made it difficult to iterate quickly, and the cost of maintaining bespoke solutions was rising.
The shift to Shopify, offered a new path forward, with speed, scalability, and a more sustainable operational model. But it also required a fundamental mindset shift: from building everything in-house to adopting standardised, scalable solutions.
“We had to re-educate teams across the business, Shopify wasn’t going to be customised to us, we had to adapt to it.”
Overcoming Resistance
This shift wasn’t just technical, it was cultural. Teams that were used to having platforms built around their workflows had to learn to work within the constraints of a platform-first model. There was initial resistance, particularly from teams who were accustomed to bespoke tools.
What helped was Boden’s prior experience with an ERP transformation, which had already begun to lay the groundwork for a platform-first mindset. Leadership reinforced the message: best-in-class platforms exist for a reason, and adapting to them would unlock long-term agility.
“It was about changing the narrative, we weren’t giving up control, we were gaining speed.”
fusefabric’s Role in the Mindset Shift
fusefabric played a critical role in guiding Boden through this transition. With a founding team of former CTOs, they understood both the technical and emotional weight of moving away from custom-built systems. Their approach was pragmatic: help Boden identify what truly needed to be bespoke, and standardise everything else.
Using a combination of discovery workshops, architectural frameworks, and stakeholder alignment sessions, fusefabric helped Boden embrace a platform-first mindset. They challenged legacy assumptions, simplified overly complex processes, and ensured that every customisation had a clear business case.
“We helped Boden focus on their 10%, the things that make them unique, the other 90%? That’s where Shopify shines.”
“It wasn’t about saying yes to everything, it was about asking why do you need it? Can we take a native or simpler approach?”
The Impact of the Shift
The results were clear, Boden gained the ability to iterate rapidly, experiment with new features, and scale globally without ballooning team sizes. The business moved from a model of heavy customisation to one of strategic configuration, freeing up time, budget, and energy for innovation.
Chapter 4: A Migration Blueprint – Discovery, Planning, Execution
Replatforming a global fashion brand like Boden from a deeply entrenched legacy stack to a modern platform like Shopify was never going to be a simple lift-and-shift. It required careful planning, cross-functional alignment, and a shared commitment to agility and adaptability. The migration journey was not just technical, it was strategic, operational, and cultural.
“We didn’t know everything upfront, but we had the right people in the room, and the right mindset to solve problems together.”
Phased Migration: From Vision to Execution
The migration unfolded in several key phases:
1. Discovery & Alignment
fusefabric led a series of workshops designed to bring business and technical stakeholders together. These sessions helped Boden map out its existing architecture, identify pain points, and define the scope of the migration. Importantly, they created a shared understanding of what success would look like and what compromises might be necessary to get there.
2. Planning & Prioritisation
With the discovery insights in hand, Boden and fusefabric developed a migration roadmap. This included sequencing key features, identifying dependencies, and aligning on timelines. The plan was designed to be flexible, recognising that unexpected challenges would inevitably arise.
3. Execution & Iteration
The build phase was collaborative and iterative, Boden’s teams worked closely with fusefabric squads to deliver features, test functionality, and adapt to emerging needs. The approach was agile, but grounded in clear governance and shared accountability.
Why Now?
The decision to move away from custom-built systems wasn’t taken lightly. Boden had long prided itself on tailoring technology to its unique needs. But as the business scaled, the limitations of this approach became clear. The fragmented architecture made it difficult to iterate quickly, and the cost of maintaining bespoke solutions was rising.
The shift to Shopify, offered a new path forward, with speed, scalability, and a more sustainable operational model. But it also required a fundamental mindset shift: from building everything in-house to adopting standardised, scalable solutions.
“We had to re-educate teams across the business, Shopify wasn’t going to be customised to us, we had to adapt to it.”
De-Risking the Migration
Given the scale of the transformation, de-risking was a top priority. Boden took several steps to ensure business continuity:
Data Migration Strategy
Customer and order history strategy was decided early in terms of how much data was going to be migrated. This proactive approach enabled the teams to plan the data loads to complete before launch.
User Testing in Production
Shopify’s password-protected staging environment allowed Boden to conduct real user testing before go-live. Customers were invited to shop on the new site, providing invaluable feedback and surfacing issues that could be addressed pre-launch.
Stakeholder Involvement
Business stakeholders were involved from the beginning, not just in discovery, but throughout the build. This ensured that decisions were grounded in real-world needs and that teams felt ownership of the solution.
“It was more than a tech project, it was a business transformation.”
fusefabric’s Role in Shaping the Blueprint
fusefabric’s involvement went far beyond delivery. Their discovery workshops helped Boden define scope, surface risks, and align on priorities. They brought a structured yet flexible approach, balancing technical rigour with business pragmatism.
Throughout the migration, fusefabric maintained a presence in steering meetings, supported decision-making, and helped navigate uncertainty. Their experience, rooted in years of leading enterprise transformations, was instrumental in keeping the project on track.
“We helped Boden see where the impacts would be, then we worked together to go deeper and design the right solutions.”
Chapter 5: Enterprise-Level Customisation – Beyond the Shopify Base
Shopify gave Boden a powerful foundation for scale, agility, and performance, but as an enterprise retailer with unique operational needs, Boden quickly discovered that “out-of-the-box” wasn’t always enough. To truly meet the demands of its business model, Boden needed custom features that extended Shopify’s core capabilities.
“Shopify gave us the 90% we could adapt to, but the 10% that makes Boden unique, we had to build for that.”
Critical Enterprise Features
Among the most important customisations were:
Reauthorisation: A gated feature not widely available across Shopify, reauthorisation was essential for Boden’s payment workflows. fusefabric helped Boden gain access and implement it in a way that aligned with their operational requirements.
Back Orders and Vaulting: These features enabled Boden to manage inventory more flexibly and securely, which is critical for maintaining customer trust and operational efficiency.
“These features were essential to how we run our business.”
Balancing Custom vs Native
Throughout the transformation, Boden was intentional about balancing custom development with Shopify-native tools. The guiding principle was clear: customise only where it drives clear business value. This approach helped avoid unnecessary complexity and ensured that Boden could continue to benefit from Shopify’s ongoing platform improvements.
Shopify’s extensibility, via APIs and app integrations, made this balance easier to strike. And where gaps existed, fusefabric helped Boden build lightweight, scalable extensions that didn’t compromise performance or maintainability.
“We weren’t trying to bend Shopify to fit Boden, we were helping Boden evolve to fit Shopify, while preserving what made them special.”
Collaborating with Shopify
Shopify was a key partner throughout the journey. While Boden’s needs occasionally pushed the boundaries of what the platform could offer, the collaboration was constructive and forward-looking. fusefabric played a critical role in advocating for Boden’s requirements, helping influence Shopify’s roadmap and secure access to gated features.
“We helped Shopify understand what enterprise retailers like Boden really need, and they listened”
Impact on Operations and Experience
The custom features built by fusefabric had a direct impact on Boden’s operations and customer experience. Fulfilment became more efficient, payment workflows more secure, and inventory management more flexible. These improvements translated into faster delivery times, fewer errors, and a smoother shopping experience for customers.
“We were extending Shopify in ways that matter.”
Chapter 6: SEO – Impacts Through the Transformation Journey
Replatforming a global eCommerce site always comes with SEO risk. For Boden, whose organic traffic was a key driver of revenue, the stakes were high. A dip in rankings or visibility could have had significant commercial consequences. But rather than suffer a setback, Boden saw SEO performance improve post-migration, particularly in its core UK and US markets.
“It’s rare to see SEO improve after a replatform, but that’s exactly what happened.””
Planning for SEO Continuity
From the outset, Boden approached SEO as a critical workstream within the replatforming programme. The team knew that their legacy platform, while heavily customised, had structural limitations that made it difficult for search engines to crawl and index content effectively. The site’s architecture was deep, inconsistent, and often reliant on workarounds that hindered performance.
With Shopify, Boden adopted a flatter, more standardised structure. While this meant giving up some of the bespoke flexibility they were used to, it also meant gaining a cleaner, more crawlable site architecture.
“We pretty much went with Shopify’s out-of-the-box structure, and it worked”
Concerns and Mitigation
There were, understandably, concerns about losing organic traffic or rankings. Boden’s SEO and content teams worked closely with fusefabric to mitigate these risks. Redirect strategies were carefully mapped, metadata was preserved, and structured data was reviewed to ensure continuity.
Shopify’s native SEO capabilities, while not as flexible as Boden’s previous custom setup, proved to be more effective in practice. The platform’s clean URL structure and mobile-first performance contributed to improved crawlability and indexation.
“We had done so much custom coding before that it actually made things harder for search engines, Shopify simplified that.”
Post-Migration Improvements
After the migration, Boden saw measurable improvements in SEO performance in its UK and US stores. Rankings improved, organic traffic increased, and the team was able to spend more time on content strategy rather than technical fixes.
fusefabric’s Role in SEO Continuity
fusefabric played a key role in ensuring SEO continuity throughout the migration. They collaborated closely with Boden’s SEO and content teams to identify risks, implement best practices, and validate outcomes. Their experience with enterprise replatforming meant they understood the nuances of preserving SEO equity during major transitions.
“With a previous client we brought Google into the conversation with Shopify. There’s a myth that preserving URL structure is everything, but Google told us it’s more about clarity and crawlability.”
Chapter 7: Operational Transformation – Results, ROI, TCOs and Agility
The replatforming journey wasn’t just about technology, it was about transforming how Boden operates. By moving to Shopify, Boden unlocked tangible business outcomes: faster delivery, leaner teams, lower costs, and a renewed focus on innovation.
Key Performance Improvements
Post-migration, Boden saw measurable improvements across several KPIs:
Time to market: Feature releases that previously took months were now delivered in weeks, or even days.
Team efficiency: Boden reduced its digital delivery team size by approximately 75%, while increasing output and agility.
SEO performance: Organic rankings improved in key markets, driving more traffic and conversions.
“We used to spend months building a PDP. Now we can launch new experiences in a sprint.”
Cost Savings and ROI
One of the most striking outcomes was the reduction in total cost of ownership (TCO). Boden estimates that the combined cost of Shopify and Enterprise Connect is around 15% lower than their previous stack, which included licensing, infrastructure, and maintenance for custom-built systems.
Additionally, the shift to a leaner team structure meant fewer overheads and more focused delivery. Boden was able to reallocate resources from maintenance to innovation, investing in features that directly impact customer experience.
“It’s not just about saving money, it’s about spending it better”
Operational Model Evolution
The transformation also changed how internal teams operate. Content and product teams now work more autonomously, empowered by Shopify’s intuitive tooling and fusefabric’s streamlined workflows. The backlog is more manageable, priorities are clearer, and cross-functional collaboration is stronger.
Customer feedback has been overwhelmingly positive. Smoother checkout experiences, and more relevant content have all contributed to improved satisfaction and loyalty.
fusefabric’s Contribution to Agility
fusefabric’s architecture and delivery model were designed to maximise Boden’s agility. By decoupling complexity, simplifying workflows, and embedding transparency into every phase of delivery, they helped Boden move faster and smarter
The fusefabric squads operated with a “one team” mindset, lowering boundaries between internal and external teams and fostering trust. Their transparent processes, shared rituals, and deep retail experience enabled Boden to navigate uncertainty and deliver results.
“We’re aligned not just on the outcomes we need to achieve, but on how we work every day”
“We architected both for scale and change.”
Chapter 8: Speed to Change – From Months to Moments
One of the most transformative outcomes of Boden’s migration to Shopify was the increase in speed. What once took months to build, test, and release can now be delivered in days. This shift has redefined how Boden reacts to customer and market information, enabling the teams to quickly pivot their focus to different features and outcomes.
“We were using tools meant for experimentation to deliver the entire experience over many months before being able to build them. It wasn’t sustainable.”
Before: Slow, Heavy, and Resource-Intensive
Under Boden’s legacy architecture, even small front-end changes required extensive coordination across large teams. The infrastructure was rigid, and the workflows were layered with dependencies. Agile ceremonies existed, but the velocity was limited by the underlying tech.
After: Agile, Iterative, and Empowered
Post-migration, Boden’s ability to make changes has accelerated dramatically. The team can now release updates weekly, or even daily, without compromising stability. Shopify’s tooling, combined with fusefabric’s knowledge, has enabled quick iteration and experimentation.
Internal Process Evolution
To support this new pace, Boden restructured its internal processes. Smaller, cross-functional fuse squads replaced large delivery teams. Backlogs became more focused, and decision-making more decentralised. The emphasis shifted from perfection to progress, delivering value quickly and refining based on feedback.
“We’re now able to innovate, and that a huge shift.”
fusefabric’s Architecture for Agility
fusefabric designed Boden’s architecture with speed in mind. By decoupling custom logic, leveraging APIs, and simplifying workflows, they created a foundation that supports rapid iteration without sacrificing quality.
Tooling was also a key enabler. fusefabric implemented transparent workflows, shared rituals, and lightweight governance to keep teams aligned and moving quickly. Their “one team” approach fostered trust and reduced friction, allowing Boden to deliver faster, with confidence.
Chapter 9: Fuse Squads – Expert Delivery, Embedded Partnership
At the heart of Boden’s successful replatforming journey was a delivery model built for agility and expertise: Fuse Squads. More than just developers, these dedicated teams operated as embedded partners, bringing deep Shopify knowledge, flexible engagement models, and a “one team” ethos that helped Boden move faster and smarter.
“We didn’t differentiate Boden and Fusefabric teams, we were one unified team”
Fast, Flexible, and Expert-Led
Fusefabric’s ability to assemble high-performing Shopify teams quickly and cost-effectively was a key enabler of Boden’s transformation. By drawing talent from a mix of onshore and nearshore locations, Fuse Squads provided competitive rates without compromising quality.
Whether the task was front-end design, complex app development, or performance optimisation, Fuse Squads were tailored to Boden’s evolving needs, scaling up or down as required, and aligned to business objectives.
“We got Shopify experts who understood retail.”
Built for Change, Not Just Delivery
Fuse Squads weren’t just focused on execution, they were built for adaptability. As Boden’s needs evolved, the squads evolved with them. From discovery through to post-launch optimisation, the teams remained embedded, responsive, and proactive.
This flexibility was especially valuable during moments of uncertainty, whether navigating Shopify roadmap changes, solving unexpected integration challenges, or responding to shifting business priorities.
A Model for the Future
As Boden looks ahead to continued innovation and growth, the Fuse Squads model remains central. It’s not just a delivery mechanism, it’s a strategic capability that enables experimentation, agility, and scale.
Chapter 10: UX, Accessibility, and Customer Experience
For Boden, customer experience has always been a cornerstone of the brand. As the business embarked on its replatforming journey, maintaining, and ideally enhancing, that experience was non-negotiable. The challenge was to deliver a seamless transition for customers while modernising the underlying technology and improving accessibility, speed, and usability.
Ensuring a Seamless UX Transition
Boden approached the UX transition with care and precision. The goal was to replicate the brand’s distinctive look and feel while ensuring the usability remained smooth and intuitive. Shopify’s native capabilities provided a strong foundation, but Boden needed more than just a theme refresh, they needed pixel-perfect fidelity to their existing experience.
To ensure continuity, Boden conducted real user testing on the new Shopify site before launch. Using Shopify’s password-protected staging environment, they invited customers to explore the site and provide feedback. This allowed the team to identify and fix issues before go-live, ensuring a smooth transition
“We were able to test the real site with real customers before launch. That was invaluable.”
Accessibility and Speed as Core Principles
Accessibility and performance were central to the redesign. Boden recognised that a fast, inclusive experience wasn’t just good practice, it was essential for global growth. The team focused on:
Reducing reliance on third-party tools like Adobe Target, which had previously introduced flicker and slowed down the site.
Improving site speed by moving more functionality into Shopify’s native platform.
Enhancing accessibility through semantic HTML, keyboard navigation, and screen reader support.
These improvements not only benefited users with specific needs but also contributed to better SEO and overall engagement.
fusefabric’s Role in UX and Accessibility
fusefabric played a critical role in delivering a seamless, high-performance experience. Their teams supported:
Pixel-perfect UX replication, ensuring that Boden’s brand identity remained intact across devices and regions.
Checkout extensions, tailored to Boden’s enterprise needs while maintaining Shopify’s performance standards.
Accessibility enhancements, built into the design and development process from day one.
fusefabric’s experience in enterprise retail meant they understood the importance of balancing brand expression with performance and compliance. Their collaborative approach ensured that Boden’s UX vision was realised without compromise.
Chapter 11: True Partnership – The Boden, fusefabric, Shopify Triangle
Behind every successful transformation is a partnership built on trust, transparency, and shared ambition. For Boden, the collaboration between their internal teams, fusefabric, and Shopify was more than a vendor-client relationship, it was a strategic alliance that enabled bold decisions, rapid delivery, and long-term success.
“We were one team rather than three separate teams and that made all the difference”
Support That Made the Difference
Throughout the replatforming journey, Boden received support that extended far beyond technical delivery. fusefabric embedded themselves in the business, joining steering meetings, co-owning decisions, and helping navigate uncertainty with confidence. Shopify, too, played a key role, offering access to roadmap features, providing technical guidance, and responding to Boden’s evolving needs.
This collaborative style helped Boden stay agile, even when unexpected challenges emerged. Whether it was a last-minute change in Shopify’s roadmap or a complex integration issue, the team responded as one, focused on outcomes, not ownership.
“There was a routine to how we solved problems, we’d get together, lay out the options, and figure it out together.”
The “One Team” Model in Practice
For fusefabric, the “one team” approach wasn’t just a philosophy, it was a delivery model. Their squads operated with full transparency, sharing backlogs, rituals, and decision-making with Boden’s internal teams.
This approach built trust quickly and allowed for faster, more informed decisions. It also meant that when things got tough, as they inevitably do in enterprise transformations, there was no finger-pointing, only problem-solving.
The Role of Shopify
Shopify’s role in the partnership was equally critical. As the platform provider, they were both enabler and collaborator.
fusefabric helped bridge the gap, advocating for Boden’s needs, influencing Shopify’s roadmap, and ensuring that platform limitations didn’t become blockers.
Looking Ahead
The partnership between Boden, fusefabric, and Shopify isn’t ending with the replatform, it’s evolving. With a scalable foundation in place, the focus is shifting to innovation, optimisation, and long-term growth. The trust built during the migration has laid the groundwork for future collaboration.
“We try to lower the boundaries between internal and external. It’s fully transparent, fully collaborative”
“With Boden, we showed Shopify what enterprise retailers need and they really did listen.”
Chapter 12: Lessons Learned – Advice to Fellow Retailers
Every transformation comes with its share of challenges, surprises, and breakthroughs. For Boden and fusefabric, the replatforming journey was not just a technical achievement, it was a learning experience that reshaped how both organisations think about agility, collaboration, and enterprise retail.
“We’ve done this now, and we’ve done it well. But there are things we’d do differently, and things we’d absolutely do again.”
Boden’s Reflections
1. Involve Business Stakeholders Early
One of Boden’s biggest wins was embedding business stakeholders into the process from day one. The discovery phase wasn’t just technical, it was cross-functional, ensuring that the solution reflected real-world needs.
2. Align Front-End and Product Data Workstreams
In hindsight, Boden would have preferred to align front-end design with product data integration. Doing these separately led to rework and delays.
3. Start Data Migration Early
Migrating customer and order history was more complex than anticipated. Boden advises starting this process early and testing frequently to avoid last-minute pressure.
4. Test with Real Customers Before Launch
Using Shopify’s password-protected staging, Boden conducted live user testing two weeks before go-live. This surfaced valuable feedback and helped ensure a smooth transition.
5. Speed vs Perfection
The transformation taught Boden that speed and adaptability often outweigh perfection. By focusing on progress and iteration, the team delivered more value, faster
“You don’t need to get everything right the first time, you need to be able to change quickly.”
fusefabric’s Advice to Partners and Retailers
1. Challenge Assumptions, Don’t Just Deliver
fusefabric’s role wasn’t to say yes to everything, it was to ask why. By challenging legacy processes and simplifying where possible, they helped Boden build a future-ready foundation.
2. Build for Change, Not Just for Scale
The architecture fusefabric delivered was designed to evolve. Decoupled systems, API-first integrations, and lean workflows ensured that Boden could continue to iterate long after launch.
3. Transparency Builds Trust
The “one team” model, shared backlogs, open rituals, and joint decision-making, was key to maintaining momentum and alignment. It turned a complex programme into a collaborative mission.
4. Expect the Unexpected
Even with the best planning, surprises will emerge. fusefabric’s advice: build flexibility into your delivery model, and approach challenges as a team
“Sometimes the right thing to say is: your process isn’t special, and that’s okay.”
Ready to Transform Like Boden?
If your legacy systems are slowing you down, or if you're spending more time maintaining infrastructure than innovating for your customers, it may be time to rethink your platform strategy.
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Results that speak for themselves: lower TCO, faster delivery, and better customer experience
“You’re not a tech company, you’re a retailer. We help you focus on what makes you great.”
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